Training Title: Effective Sales and Marketing
Production Date: 17.09.2025
Copywriter: Sakine Köklü
Produced by: İçerik Evi – Digital Learning & Design Studio

About the Training

The Effective Sales and Marketing training is a story-based e-learning module that approaches the sales process beyond traditional patterns, focusing on trust, authenticity, and value-driven communication.

In this training, participants learn that sales is not merely a presentation but a communication process. Through character-based dialogues and realistic examples, the programme highlights the importance of building trust with customers, explaining value rather than price, and adopting a help-oriented approach that fosters long-term loyalty. Thanks to its story-based narrative, sales techniques become more natural and memorable.

The training is delivered in line with corporate e-learning standards and is supported by humour-infused dialogues, practical sales tips, and behaviour-focused messages.

Key Topics

• Authenticity and trust in sales
• Viewing sales as a conversation rather than a pitch
• Communicating value instead of price
• Accurately understanding customer needs
• A help-oriented sales mindset
• Trust-building communication language
• Long-term customer relationships in sales

Note

This training is provided as a demo within the scope of organisation-specific e-learning projects, LMS-compatible online training modules, and story-based digital learning solutions.